My Portfolio is All About
Getting More Customers For You

• Project Details:

A clean and easy 2 page website for a local painting contractor who’s business was suffering. It was a quick build. I gave it my usual local SEO package and my client was back in business.

• The Results:

This little site is a real work horse. There isn’t a ton of search traffic for the client’s primary service area but there are many other house painters competing for the top position in the search results… and this tough little site has consistently ranked in the #1 position on Google for years.

• Project Details:

Custom WordPress website, full width background image design, local SEO, social media integration, on-site videography and homepage copywriting.

Initially, there was no intention of having a video on this site. At my suggestion the client and I produced a video for the home page that would really emphasize the benefits of their services.

• The Results:

Here’s what Ide has to say…

• Project Details:

Custom WordPress website and Mailchimp integration. For this project, I worked closely with this UK client’s graphic designer to deliver a clean, functional, search engine friendly website.

The client also wanted to capture email addresses by offering a “free report.” I recommended Mailchimp’s most excellent newsletter service and did the full setup for the the client.

• The Results:

Since the client does his own marketing and SEO strategy, I will more than likely not have any stats to report for the future.

• Project Details:

Customized 35 page WordPress website built on the Genesis Framework. Mobile responsive, local SEO, social media integration and copywriting.

• Back Story:

A large, well established Landscaping/tree service in Westchester NY. Almost all of their traffic was coming from existing customers searching for their business name. They had the typical problems… no optimized landing pages, dry sales copy and zero new customer leads coming from their website.

• The Results:

Just 2 months after the new site was launched, for the first time ever, they finally started to get new customer inquiries through their website. After 12 months the site has proven to be a money maker. All email inquiries are tracked through analytics, and phone inquiries are tracked with a Google spreadsheet. This Westchester, NY landscaping company has recouped their investment 7 times over in just 1 year… and it will only get better.

• Project Details:

This was a completely custom, one of a kind website, built on the Genesis Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

The site is search engine optimized for local SEO and Google authorship has been integrated. I was contracted to do the entire project from copywriting to WordPress development.

• Back Story:

The client is a custom cabinet maker in Dutchess County NY. He contacted me because his old, ineffective website had been up for several years and never delivered any inquiries… and he wanted that to change.

As with all of my projects, I start by interviewing the client, and then the client’s clients. I do this to get the customer perspective first. This helps with writing the copy and getting the necessary testimonials. Since the site was just launched, no data is available yet.

• Project Details:

This was a custom site, built for a Ulster County generator service, Gen-Plus, Inc. on the iThemes Builder Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

The site is search engine optimized for local SEO and Google authorship has been integrated. I was contracted to do the entire project from copywriting to WordPress development.

• The Problem:

The client didn’t feel that their old site was accurately representing them. They also wanted their site to better qualify incoming leads, because much time was being wasted with prospects that were only shopping on price, with no regard for the high level of service and emergency support that Gen Plus was providing.

• The Solution:

Based on interviews with the client and the client’s customers, the copy was written to appeal to prospects interested in service and support – not just a cheap generator. A power evaluation form was added to the site to help qualify the leads, and all pages were optimized according to my keyword research.

• The Results:

The new site has been performing as expected. Their old site sent them no customer leads that they were aware of. The conversions listed below only account for email inquiries. There are many phone inquiries as well that are not accounted for below.

54 general inquiries and 28 free power evaluation forms completed = 84 inquiries in total over 14 months.

106 general inquiries and 48 power evaluation forms completed = 154 inquiries in total over 11 months.

• Project Details:

This was another custom designed WordPress site, built for a Hudson Valley siding contractor on the iThemes Builder Framework. It’s mobile responsive and tested across multiple browsers and handheld devices.

I was contracted to do the entire project from copywriting to WordPress development. The site is also optimized for local search, and Google authorship has been implemented, so the client’s photo displays in the search results.

• The Problem:

The client had an old ineffective website that was created by a family member (I see a lot of these.) It was pretty much a train wreck. They were ready to take their online marketing seriously and their old website was “embarrassing” to them.

• The Solution:

As with all of my client sites, I start by interviewing the client’s customers for the external perspective. I let the client’s customers help me with writing the copy. Keyword research assists in determining how to optimize the landing pages.

I knew when I met the client, that he was very likable and it didn’t surprise me to hear that his in-person, sales conversion rate was very high. I liked him straight away too, so I could see why people wanted to hire him when they met him. I wanted this likability to come across with the new site, and the professional photographer I used made it happen. The different pro images of the crew at the base of every page really sell who these contractors are.

• The Results:

With around 40 documented email inquiries and many undocumented phone calls, the client’s website performance has been improving steadily over the last 12 months. This has been a game-changing investment for the client. Their site went from an embarrassment to one that sells, drives traffic, and delivers leads.

Content marketing efforts introduced in May of 2014 gaining traction… 1,800 visits/mo is not too shabby.

40 email inquiries in the first 12 months, plus countless phone calls not tracked because client is too busy to be bothered.

• Comments From The Frontline:

“I am buried with work and more jobs just keep coming in everyday. My biggest problem is I just keeps saying ok we can do it!”

– Anthony Ferrara, North East Remodeling Group, Inc

• Project Details:

This was a customized WordPress site, built for California Gold Group on the Genesis Framework. It’s mobile responsive and tested across multiple browsers and handheld devices, including ipad.

I was contracted to do the entire project from copywriting to WordPress development.

• The Problem:

This client was in a highly competitive market. He understood this going in, and had very realistic expectations about what was possible from an SEO perspective. The client’s short term goal was to have professional website that he could immediately start sending referral prospects to.

In an ocean full of gold and silver IRA websites that all looked alike, I felt that it was important not to do what everyone else was doing. I think this approach is reflected throughout the site, in the copy and testimonials.

• The Solution:

This was a cool project and it was quite time consuming because of the extensive market research involved. I interviewed the client in depth, as well as his clients.

I did seven, one hour long interviews with the client’s clients. Those interviews were then transcribed and combed over to extract authentic testimonials and get inside the heads of his customers. Armed with tons of insight, the copywriting process was highly focused on the things that mattered most to his clients.