Testimonials

"Not knowing much about web development, I did not realize until I had a web site of my own how beneficial it would be for my business as a Massage Therapist & Birth Doula. Jordan’s SEO skills as web designer helped increase my practice and get the exposure I needed for people to find me online and use my services. "

- Dana S., LMT
Kingston, NY

Hudson Valley Search Engine Optimization - (SEO) Marketing Services for Businesses & Professionals

Venturi Web incorporates Search Engine Optimization (SEO) for all websites and web templates we design. If you are not interested in a new website we also offer Search Engine Optimization Analysis and consulting services for clients as well.

What is Search Engine Optimization (SEO)?

SEO, also called Search Engine Marketing (SEM) is the business of helping a client's website gain search engine visibility. There are many aspects to SEO but the main objective is to make the client's website as accommodating as possible for Search Engine Spiders to evaluate and index the information on a website's pages. Your website might be beautiful, but if you aren't coming up on the first or second page of a Google search then you probably won't be getting much traffic on your website. So, this is why we need SEO.

How SEO Works

SEO is not an exact science, nor is it a big secret. There is a lot of info on the web about Search Engine Optimization and some of those SEO guidelines are supplied by the search engines themselves. Although there are many nuances involved in SEO, the main aspects can be broken down into a few basic parts:

Keyword Research - Finding the best keyword phrases to use on your site. This is something we do with the help of the best keyword research tool on the internet.
Proper use of Page Title Tags
Correct site structure and proper implementation of HTML heading and paragraph tags
Strategic use of keyword-rich text based links
The cultivation of quality inbound links pointing towards your site
Compelling fresh content