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Search Engine Optimization (SEO) for your Hudson Valley Website

If  you are a Hudson Valley business and your website is not search engine optimized specifically for the Hudson Valley, then your site will drown in a sea of other websites that might be offering something similar. Even if your services are something quite unique, don’t make the mistake of overlooking this often misunderstood aspect of web design.

What if your business is not located in the Hudson Valley?

Most of our clients are located in the Ulster and Dutchess County regions of the Hudson Valley so that is our focus, however we are able to provide the same SEO services for customers outside of this region as well.

What is SEO?

SEO is the art and science of tailoring your website structure and content so that search engines will easily index your site in their Search Engine Results Pages, also know as “the SERP’S”. The goal is to have your website listed on the fist SERP near the top, and ideally in one of the first 3 positions if you’re lucky. This way your potential customers and clients can find your site when they do a search using keywords that describe your services.

The truth is, there are many layers and nuances to this most inexact science.  However, applying some of the most important basic SEO techniques to your website can put you ahead of 80% of your competition. If you don’t have a lot of competition in the Hudson Valley for your chosen “search terms”, then you have an even better chance of appearing on the top of the first SERP of Google. Unfortunately, there usually are other websites competing for the same keyword phrases and this is where the site with the better Optimization usually shines.

How SEO can work for your business

In most cases,  your customers are not searching online for your business name unless you are a very well known company.  Actually,  people are probably searching for your product or services specifically related to a geographic location. Although this may not be true for all products, it certainly is true for most local services.

For instance, if you are looking for a local SEO specialist or a web designer that you can actually sit down face to face with, then you are more than likely going to search for someone in your geographical location. Your search might look like something like this, “seo consultant hudson valley“, or “seo specialist in ulster county“.  Part of SEO is about thinking like a customer, and using the kinds of keywords in your content that your customers might use to find your services.

SEO client example

Screenshot of Google listing on 1st SERP - Client's website has top 2 positions

SEO worked well for this client

Hudson Valley SEO is included with all of our web design packages

Doing SEO right is no secret. There is a ton of info on the web regarding best practices, yet it’s a wonder why so many web designers don’t know enough to take advantage of some of the webmaster guidelines posted by the search engines themselves.

Search Engine Optimization starts with a conversation about your business. The idea is to think from the perspective of your potential customer or client, from this vantage point, what we do is very basic and highly affective.

Using our paid subscription to the best keyword research tool on the internet , and following search engine guidelines, we will:

  • Research what keyword phrases would drive the most traffic to your website’s home page.
  • Make recommendations for your page headings based on our research.
  • Tailor your HTML title tags and Meta Descriptions, also based on our research.
  • Make sure that your customers and clients will be able to find your services through search engines.

How much SEO to expect when you purchase one of our web design packages

  • Keyword research for your home page – Finding the best keyword phrases to use on your site.
  • Proper optimization of HTML page title tags & meta descriptions for all pages.
  • Correct site structure and proper implementation of all HTML heading tags.
  • Strategic use of keyword-rich text based links, (internal and external).
  • Creation and submission of a Google XML sitemap.
  • A custom submission of your site to the very important yet often overlooked, Open Directory Project.
  • A Google business account listing so you will be integrated with Google Maps  & customers can leave reviews.
  • Google Analytic automated monthly website traffic reports emailed to you.
This is something we do with the help of the best keyword research tool on the internet.