Image of Einstein - How to calculate conversion rate and lead value

How to Calculate Sales Conversion Rate & Lead Value

As a marketing-centric web designer, I often find myself explaining to prospects and clients about how “web design” (when done right) is actually more about “marketing” than design. The problem is that many small business owners don’t know where to begin when it comes marketing their business and tracking their efforts. They shoot from the hip, trying different things, not ever knowing…

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Why use landing pages? f you don't you will be neautralized.

Why Use Landing Pages?

A landing page is any page on your website where a visitor first arrives or “lands.” This means that every page on your site is potentially a “landing page.” But not all landing pages are created equal. In marketing, when we talk about landing pages, we’re really talking about highly focused web pages, usually built for a very specific purpose. Unfortunately, most…

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