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Why use landing pages? f you don't you will be neautralized.

3 Summer Camp Marketing Ideas That Blew Up Enrollment For One Camp

Posted on March 23, 2021 by Jordan Dick | 0 Comments

Implementing this tactic generated 550+ conversions in the space of 3 months and booked one summer camp solid for the 2021 season months before families usually sign up their kids. At first glance, this will sound like one of the more boring summer camp marketing ideas but the success generated speaks for itself and surprised the hell out of me. …

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Restaurant menus organize food by categories.

Organizing Website Content: An Easy to Understand Guide For Beginners

Posted on June 25, 2017 by Jordan Dick | 46 Comments

Planning and organizing website content can feel overwhelming, especially if you have a lot of it. I’m going to show you how to tackle this in a way that already makes sense to you. Your website navigation is like a restaurant menu Organize your website content into logical categories like a restaurant menu. Most menus are usually divided into categories…

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This is pretty much how I felt when I saw the light.

5 Forehead-Slapping, Copywriting Tips To Help Your Website Sell

Posted on September 29, 2016 by Jordan Dick | 6 Comments

After learning these simple copywriting tips and tricks, I never looked at website copy in the same way again. If you implement the techniques I’m about to show you, your copywriting will instantly be taken to a higher level.  It all boils down to this simple fact… Tip#1: Your Prospects Don’t Care About You When you make the common mistake of…

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Conversion rate formula on blackboard

How to Calculate Sales Conversion Rate & Lead Value

Posted on January 13, 2015 by Jordan Dick | 83 Comments

When you understand how sales conversion rate is calculated, and what a new lead is actually worth, you can direct your marketing efforts more sensibly without throwing your money away on advertising that doesn’t bring a return on investment (ROI). I’m going to show you exactly how business owners (or marketers) can easily figure out: How to calculate conversion rate…

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