Restaurant menus organize food by categories.

Organizing Website Content

Planning and organizing website content can feel overwhelming, especially if you have a lot of it. I’m going to show you how to tackle this in a way that already makes sense to you. Your website navigation is like a restaurant menu Organize your website content into logical categories like a restaurant menu. Most menus are usually divided into categories,…

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This is pretty much how I felt when I saw the light.

5 Forehead-Slapping, Copywriting Tips To Help Your Website Sell

After learning these simple copywriting tips and tricks, I never looked at website copy in the same way again. If you implement the techniques I’m about to show you, your copywriting will instantly be taken to a higher level.  It all boils down to this simple fact… Tip#1: Your Prospects Don’t Care About You When you make the common mistake of…

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Image of Einstein - How to calculate conversion rate and lead value

How to Calculate Sales Conversion Rate & Lead Value

As a marketing-centric web designer, I often find myself explaining to prospects and clients about how “web design” (when done right) is actually more about “marketing” than design. The problem is that many small business owners don’t know where to begin when it comes marketing their business and tracking their efforts. They shoot from the hip, trying different things, not ever knowing…

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Google Analytics Screenshot

How I Got a 400% Lift in Snow Removal Inquiries For a NY Landscaper

If you’re in the snow removal business, you know it’s no fun to answer the phone in your truck during a storm, because you’re busy taking care of your customers… But wouldn’t it be nice if you didn’t have to answer the phone at all? …and 20 or 30 names and addresses of desperate, snowbound homeowners, (in your service area),…

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