Liar, liar pants on fire.

Are You Bullshitting Prospects About Who You Really Are?

When I was first starting out as a web web designer, I always wanted to make my business sound bigger than it really was. I would say things like, “we provide…” and “our services are…”  I had an “About Us” page and even several email addresses… one for billing, support and sales. Any of that sound familiar? Maybe you don’t…

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Why use landing pages? f you don't you will be neautralized.

Why Use Landing Pages?

A landing page is any page on your website where a visitor first arrives or “lands.” This means that every page on your site is potentially a “landing page.” But not all landing pages are created equal. In marketing, when we talk about landing pages, we’re really talking about highly focused web pages, usually built for a very specific purpose. Unfortunately, most…

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