When I was first starting out as a web designer, I always wanted to make my business sound bigger than it really was. I would say things like, “we provide…” and “our services are…” I had an “About Us” page and even several email addresses… one for billing, support, and sales.
Any of that sound familiar? Maybe you don’t have three or four different email addresses as I had, but perhaps you are still doing the “we” thing.
Are You Really a “We?”
It took me years to finally own up, and answer this question honestly. But when I did, I felt lighter and more authentic. Over the years, I realized that my best clients really enjoy working with me. They like the personal connection and service I’m able to offer.
I really didn’t need to pretend I was bigger than I was. Here’s the thing…
People that won’t hire you because you’re a one-person show, aren’t your customers anyway.
Be Yourself and Own It
Stop pretending to be something you’re not, and start building trust with transparency from the start.
If you’re really an “I” then say it outright. Put a picture of your dang self on your home page and let your prospects know who they’re dealing with from the start.
If you really are a (“we”) company with several employees, then you do need to get some faces on your site with a little bit of personalized copy to make your team look like real humans. No one wants to read a wall of text on an about page.